B 2 B: The Challenge of Creating a Diversity Business Case

B to B- the Challenge of Creating a Diversity Business Case was presented by several WON Members at the October 2009 Meeting. B to B (Business to Business) relationships can prove more challenging for diversity professionals trying to make a strong business case without the benefit of diverse customers and markets. Meeting participants heard from a panel of members about innovative ways to develop a business case that resonates in their organizations.

The presentation outlined the following approach to creating a diversity business case:

• Why a Business Case?
• Identifying the business case
• Leveraging Diversity & Inclusion enhances performance in the marketplace
• Diversity, inclusion and the "license to do business"
• Diversity is the key to growth…and survival
• Good, Better and Best Diversity Business Cases

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